Privacy Policy
Last updated: June 2026
Arctic & Ember ("we", "us", "our") is committed to protecting your personal data. This policy explains how we collect, use, and safeguard information when you visit arcticandember.co.uk or contact us.
1. Who We Are
Arctic & Ember is a UK-based luxury wellness equipment business. Our contact email is hello@arcticandember.co.uk.
2. What Data We Collect
- Name, email address, phone number and message content when you submit a contact or enquiry form
- Email address when you sign up to our newsletter
- Anonymous usage data via Google Analytics (pages visited, time on site, browser type)
- Cart and product interest data stored locally in your browser (localStorage)
3. How We Use Your Data
- To respond to your enquiries and provide quotes
- To send you our newsletter if you have subscribed (you can unsubscribe at any time)
- To improve our website and understand how visitors use it
- To process orders and arrange delivery and installation
4. Legal Basis for Processing
We process your data under the following lawful bases as defined by UK GDPR:
- Contract: To fulfil orders and provide services you have requested
- Legitimate interests: To respond to enquiries and improve our services
- Consent: For newsletter communications and non-essential cookies
5. Third-Party Services
- Formspree - processes form submissions on our behalf
- Google Analytics - anonymous website analytics
- Netlify - website hosting
We do not sell your personal data to third parties.
6. Data Retention
We retain enquiry data for up to 2 years. You may request deletion at any time by emailing hello@arcticandember.co.uk.
7. Your Rights
Under UK GDPR you have the right to: access your data, correct inaccurate data, request deletion, object to processing, and lodge a complaint with the ICO (ico.org.uk).
8. Cookies
We use essential cookies for site functionality and Google Analytics cookies for anonymous usage tracking. You can disable cookies in your browser settings at any time.
9. Contact
For any privacy-related queries, contact us at hello@arcticandember.co.uk.